SHOPPER THAT STOPS
Winning the last mile is no easy task with aisle upon aisle of brands all competing for your attention and a space in your basket. With only seconds to make that final purchase decision, your FSDUs, wobblers and shelf strips must stop trolleys in their tracks and make sure your product ends up at the till.
VIRGIN MEDIA
At BD Network I was responsible for Virgin Media’s tone of voice. Being one of the UK’s biggest home entertainment brands, Virgin Media are no stranger to fun. The trick was to make it shine through in every contact point. The result was colourful, attention grabbing in-store POS that brought this to life for potential customers looking to sign up. One of them even ended up on Quentin Tarantino’s desk for approval!
Coca-Cola
Not many people know that Coca-Cola is one of the UK’s biggest recyclers. In fact, they can take a Coke bottle, recycle it and have it back on the shelves in as little as 8 weeks. We created a range of messages at every part of the customer journey to help raise awareness. We even got to do a few for the London Olympic Games.
Castello
Castello’s ambitions are as bold as the cheese they make: To make the cheese course the talk of the table. Do to this, we drew inspiration from the Scandinavian art of ‘Smorgasbord’ and created an activation to show Londoners how it’s done. Our Castello Cheese pop-up shop in Shoreditch drew over 10,000 visitors that sampled over 23,000 irresistible pairings of cheese with beers, wines and fruit preserves.
Lurpak
Feeling creative in the kitchen? All you need is Lurpak and a little inspiration. For Lurpak’s new Cook’s Range, we created a range of POS items for the shopper journey, as well as live cooking demonstrations in popular footfall areas around London.
Lurpak
Lurpak love to inspire the nation to cook - all you need is Lurpak and a dish to make something in. So that’s exactly what we did! The ceramic baking tin instantly became as collectable as it was versatile, flying off the shelves and picking up a Gold IPM too.
